PositivityTools
Realtor Websites

Your personal brand, built like a listing agent builds an offer.

For solo realtors and small teams who want their site to feel like their market expertise — not a copy-paste IDX template. Neighborhood pages, listing showcase, $497 flat, 7 days.

Built for agents whose sphere is bigger than their website suggests.

What's included

  • Custom-built site, not a template
  • Mobile-first, written for conversion
  • Foundational SEO setup + 2 months of content
  • 7-day delivery, 1 round of revisions
  • You own everything — domain, code, copy

The honest problem

Most real estate sites are leaking money.

IDX platforms rent you a generic website

You pay $150-200/mo for a site that looks exactly like every other agent in your brokerage. Same template, same photo stack, same 'Featured Listings' carousel. Your brand is the product — why is your site indistinguishable?

Neighborhood searches go to Zillow, not you

'Homes for sale in [neighborhood]' should rank you as the local expert. Without neighborhood-specific pages with market stats, school info, and your listings there — you're invisible. Every missed search is a listing you didn't get called on.

Your bio reads like a LinkedIn summary

Sellers pick the agent who gets their block. Not the one with 17 designations. A bio that opens with 'Born and raised in [neighborhood]' or 'Closed $X in [area] last year' beats a certificate list every time.

How we fix it

What a realtor site actually needs.

  • Personal-brand hero — your name, photo, neighborhood focus, real record
  • Neighborhood pages (3-5) with market data + your closed listings there
  • Listing showcase — current + past sales with real-world photos
  • Seller / buyer intake forms (different paths, different copy)
  • Testimonial block from real past clients (with permission + photos)

See the work

See the realtor site we'd build for you.

Below is the realtor template — your brand, your neighborhoods, your listings, your testimonials. Shipped in 7 days. Scroll the 7 directions below — pick your favourite, we build from there.

realtors-demo.positivitytools.com
Live demo #01 — Fully built

Here's what your realtor site will look like.

Open the live realtor demo

Every direction is fully customisable — your brand, your copy, your photos, your services. Pick the one closest to your vision and we build from there.

Why we win

$497 lands between two bad options.

Most real estate shops compare agencies to DIY builders and pick whichever stings less. We built a third option.

Typical agency

$3,000+

+ $400/mo retainer

  • Nice design
  • Takes 6–12 weeks
  • Agency owns hosting
  • Pay forever to keep it live
  • Locked into their stack
PositivityTools

One flat build

$497

$1,500

One time. No retainer. Ever.

  • Premium design
  • 7-day delivery
  • You own everything
  • Free 2 months of SEO content
  • No lock-in, no monthly fees

DIY builder

$29/mo

+ $300/yr if you upgrade

  • Cheap
  • Takes you 40+ hours
  • Template — looks template-y
  • No SEO out of the box
  • Paying every month forever

The ranking plan

Buyers and sellers Google before they call. Own the research.

Real estate clients research for weeks before contacting an agent. We publish 8 neighborhood + market articles over 2 months, each targeting a real pre-contact search in your market — so your site becomes the trusted local voice.

01Day 1–7

Your site ships with the SEO foundation

Schema markup, clean URL structure, meta tags written for your target searches, Google Business Profile wired in, service-area pages indexed.

The meat of it
02Weeks 2–8

8 niche-specific real estate articles published

We publish weekly — real answers to real searches your customers run. Each article targets a keyword your market actually types into Google, not AI filler.

03Month 3+

Traffic compounds — you're the authority

Your ranking keeps climbing after our 2 months wrap. You decide: continue on the $97/mo Growth Membership, write them yourself, or stop. Your site, your call.

What we'll write

Real searches, written for your market.

Month 1 · Week 1

[Your Neighborhood] Market Update: Q2 2026

1,500+ words · SEO-optimised · published to your site
Month 1 · Week 2

First-Time Homebuyer Mistakes to Avoid

1,500+ words · SEO-optimised · published to your site
Month 1 · Week 3

Seller's Pre-List Checklist: 30-Day Prep

1,500+ words · SEO-optimised · published to your site
Month 1 · Week 4

Open House Strategy: Does It Still Work?

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 1

Buyer's Agent vs Listing Agent: The Real Difference

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 2

How Commissions Work After the NAR Settlement

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 3

When to Sell: Spring vs Fall in Your Market

1,500+ words · SEO-optimised · published to your site
Month 2 · Week 4

Pricing Your Home: The Comp Analysis Explained

1,500+ words · SEO-optimised · published to your site

8

Articles

1,500+

Words each

Weekly

Publish cadence

Human

Reviewed by Dave + Mark

All 8 articles, publishing, keyword research, editorial review — included in the $497. No monthly fees for the first 2 months. No upsell.

One price. Everything in.

Your personal-brand site. $497. You own the URL forever.

$1,500$497

Typical realtor-agency quote: $2,800 + $199/mo.

  • Custom realtor site (up to 8 pages)
  • Personal-brand hero + bio page
  • 3-5 neighborhood pages with market data
  • Listing showcase (current + past sales)
  • Seller + buyer intake forms
  • 2 months of SEO articles included
  • 1 round of revisions
  • You own the domain + site — no monthly rent
Skip the chat — secure checkout →

Not a fit after we chat? No charge. You only pay when Dave confirms and sends checkout.

Integrations included

We plug into the tools you already use.

No custom engine. No vendor lock-in. Your site talks to the industry-standard platform for your real estate business — set up and wired in before it ships.

Calendly

Showings + consults

Follow Up Boss

Lead CRM

LionDesk

Real estate CRM

Google Calendar

Showing schedule

DocuSign

Contract signing

Instagram / Facebook

Listing reels

Mailchimp

Nurture campaigns

Google Business Profile

Local authority

Don't see yours? We wire in whatever you already use — just tell us on the kick-off brief and we connect it before launch.

The 7-day guarantee

Live in 7 days or your money back. Full refund. No arguing.

From payment to preview link in 7 calendar days. If we miss it — for any reason — we refund every dollar. No 'we were close,' no 'we had to wait on content.' Seven days.

Included — no upsell

$497 covers everything below.

2 months of SEO content

$388 value

Neighborhood market reports, buyer guides, seller-prep articles. The content sellers and buyers search before calling a specific agent.

Premium theme pack

$150 value

Full PositivityTools theme library. Useful if you launch a team site or niche buyer/seller landing pages.

AI automation playbook

$97 value

Missed-call text back, listing inquiry drip, CMA follow-up scripts. Copy-paste automations.

How we work

How we build for realtors.

7-day delivery.

Payment to preview in 7 calendar days. Miss it, we refund.

You own everything.

No platform rent. Your domain, your code, your copy. If you switch brokerages, the site comes with you.

One revision round.

Tweak bio, neighborhood list, listings, testimonial order — any of it.

Human-reviewed copy.

No 'Your Trusted Local Realtor' boilerplate. Your actual voice, your actual market.

Every question we get

What real estate owners ask before they buy.

You get one round of revisions to change anything — layout, copy, colours, photos, service pages, all of it. Most clients use the revision for 2-3 lines of copy. Some ship the first draft as-is.
Only 4 realtor builds per week

Your brokerage's template is costing you listings.

Dave reviews every inbound within 24 hours. Fit confirmed? 7-day build kicks off same day.